Art Director/ Visual Designer/ Illustrator Pavia Barocca 2020
PAVIA BAROCCA 2020
Se, come il viso, si mostrasse il core
(Would that the heart were seen as is the face... Ludovico Ariosto, Orlando Enraged)Pavia Early Music Festival, 21 March/7 July 2020
The visual of Pavia Barocca 2020 is a collage of pictures and graphic elements. As suggested by the subtitle,
the main element is a heart, an ex voto. Art (music) is dedication, passion and devotion. It might be painful, but it's also essential,
and vital. Instead of the traditional flame, the sacred heart - pierced by a note - is surmounted by a graphic crown.
This shape reminds to floral arabesques and rococo ornaments, redesigned in a contemporary style.
And it's (unbelievably) made of embellishments and music notes!
Inspiration come from a quote by Murakami Haruki's Absolutely on Music. Thinking about the third movement of the first symphony
by Gustav Malher, in fact, Japanese conductor Ozawa Seiji explains that "[...] It is the rhythm of the heartbeat.
It gives a solid frame, a structure to music. Timpani do not wait – as you would not wait the beat of a human heart –,
therefore the double bass must not stay back. [...]"
It sound impeccable, we can't stay back as our heart always beats for (Early) music.
More on Centro di Musica Antica / Fondazione Ghislieri
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Professional Member of AIAP
Italian Association of Visual and Communication Design
Italian Association of Visual and Communication Design
