FIRENZE merchandising,
a project with MACRO Milano and Anomali Milano
for Feel Florenze and Sistema Museo

Illustration: I imagined a visual path through the highlights of the city centre of Florence: Palazzo Vecchio,
Santa Maria Novella, Santa Maria del Fiore with its Battistero, Ponte Vecchio. Then, some additional landmarks:
the “Giglio”, the bust of Dante Alighieri, a warm italian sun…

Monuments do not follow any specific proportion or order. They just create a “grandeur”, as if you’re strolling around,
feeded by Italian beauty.