Factory Factory

Windows decoration & seasonal customization.

Fattori Factory is a crazy and contemporary hairstylist who celebrates, in 2017, his 25 years of activity.
That’s why he decided to refresh completely his shop, from its interior design to windows decoration,
making his graphic image evolve in something traditional but contemporaneous at the same time.

We imagined two huge, engraved silhouettes of women faces (a stereotipe of clients?),
with headdresses and jewels. Elegant and graceful. Realized in white, printed plexiglass, they’re hanged from the ceiling. 
They create a sort of connection between inside and outside: people strolling on the road can easily sneak peek
inside from the big, circular holes that replaces silhouettes’ faces. Placed on entrance side windows,
they seem to welcome both customers and staff.

We also invented a simple way to customize and enhance windows decorations: a system of stickers
with subjects changing from one season to another. Butterflies in Spring, fluttering hats in Autumn.
What about for Christmas? An Advent calendar, of course!

Coordination: Exnovo
Interior design: Germana Persi