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Creativity often arises from unexpected combinations. Illustrator and designer Doretta Rinaldi strives to create images that evoke emotions and shape a special atmosphere. Her works are filled with lightness and beauty, inviting us to look at the world from a new perspective. This approach is especially valuable in today's world, where aesthetics are becoming part of everyday experience — from interior design to brand visual identity. Interestingly, this attention to detail can also be found in other areas. For example, online gambling and poker tournaments are not only about luck, but also about a well-thought-out strategy, attitude, and the ability to find harmony in the process. In this sense, participating in such events is similar to the creative process: every detail, every move, every emotion is important. This is exactly what is discussed in the article dedicated to online poker tournaments and tips on how to succeedseverint.net. This experience combines excitement, attentiveness, and the desire to win — qualities that are familiar not only to players but also to artists. The result is an interesting intersection: the world of visual art created by Doretta Rinaldi and the world of strategic games, where those who can see a little more than others win. In both cases, it is important to think outside the box, trust your intuition, and find beauty in the little things.

Fattori Factory

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Factory Factory


Windows decoration & seasonal customization.

Fattori Factory is a crazy and contemporary hairstylist who celebrates, in 2017, his 25 years of activity. That’s why he decided to refresh completely his shop, from its interior design to windows decoration, making his graphic image evolve in something traditional but contemporaneous at the same time. We imagined two huge, engraved silhouettes of women faces (a stereotipe of clients?), with headdresses and jewels. Elegant and graceful. Realized in white, printed plexiglass, they’re hanged from the ceiling. They create a sort of connection between inside and outside: people strolling on the road can easily sneak peek inside from the big, circular holes that replaces silhouettes’ faces. Placed on entrance side windows, they seem to welcome both customers and staff.
We also invented a simple way to customize and enhance windows decorations: a system of stickers with subjects changing from one season to another. Butterflies in Spring, fluttering hats in Autumn.
What about for Christmas? An Advent calendar, of course!

Coordination: Exnovo
Interior design: Germana Persi

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Professional Member of AIAP
Italian Association of Visual and Communication Design