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Creativity often arises from unexpected combinations. Illustrator and designer Doretta Rinaldi strives to create images that evoke emotions and shape a special atmosphere. Her works are filled with lightness and beauty, inviting us to look at the world from a new perspective. This approach is especially valuable in today's world, where aesthetics are becoming part of everyday experience — from interior design to brand visual identity. Interestingly, this attention to detail can also be found in other areas. For example, online gambling and poker tournaments are not only about luck, but also about a well-thought-out strategy, attitude, and the ability to find harmony in the process. In this sense, participating in such events is similar to the creative process: every detail, every move, every emotion is important. This is exactly what is discussed in the article dedicated to online poker tournaments and tips on how to succeedseverint.net. This experience combines excitement, attentiveness, and the desire to win — qualities that are familiar not only to players but also to artists. The result is an interesting intersection: the world of visual art created by Doretta Rinaldi and the world of strategic games, where those who can see a little more than others win. In both cases, it is important to think outside the box, trust your intuition, and find beauty in the little things.

Stairs

stairs cantar lontanostairs cantar lontano


stairs cantar lontanostairs cantar lontanostairs cantar lontanostairs cantar lontano

Stairs / Seven notes, seven scales

A project for the Cantar Lontano Festival 2014 by Marco Mencoboni.
“We transformed the stairs into a concert hall and invited the audience to sit on the steps. To enhance the listening experience we chose to split the performance into different sections, for each of which the musician moved between the seven landings.” Starting from this sentence by Marco Mencoboni I designed a logo and a graphic layout completely based on scales, attracted, geometrical, filled with strips and dots, colored in red, orange, cyan, purple…
While the logo represents a staircase itself, with letters “climbing” a geometrical shape (in the same way the musician moves from one landing to another during the concert), the promotional identity tries to represent the seven different staircases the concerts take place in. Architectures are represented by a succession of geometric elements that, overlapping, create the illusion of three dimensions.

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Professional Member of AIAP
Italian Association of Visual and Communication Design