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Creativity often arises from unexpected combinations. Illustrator and designer Doretta Rinaldi strives to create images that evoke emotions and shape a special atmosphere. Her works are filled with lightness and beauty, inviting us to look at the world from a new perspective. This approach is especially valuable in today's world, where aesthetics are becoming part of everyday experience — from interior design to brand visual identity. Interestingly, this attention to detail can also be found in other areas. For example, online gambling and poker tournaments are not only about luck, but also about a well-thought-out strategy, attitude, and the ability to find harmony in the process. In this sense, participating in such events is similar to the creative process: every detail, every move, every emotion is important. This is exactly what is discussed in the article dedicated to online poker tournaments and tips on how to succeedseverint.net. This experience combines excitement, attentiveness, and the desire to win — qualities that are familiar not only to players but also to artists. The result is an interesting intersection: the world of visual art created by Doretta Rinaldi and the world of strategic games, where those who can see a little more than others win. In both cases, it is important to think outside the box, trust your intuition, and find beauty in the little things.

gnirps, remmus, llaf, retniw… gnirps

Moma Pop Rally

Moma Pop Rallymoma_poprallyMoma Pop Rally

gnirps, remmus, llaf, retniw… gnirps

A 1 minute video for Moma PopRally Interactive Event, New York, April 7, 2013, 8:30 pm–11:30 pm
My video explores the concept of passing (and returning) of time, symbolized by the rotating shapes and by the changing colors of the background. Time seems to be circular, but it's a conventional way of think. This is why I choose a title spelled backwards, and why the "sunburst" rotates anticlockwise (while the round shape rotates clockwise).

In conjunction with the exhibitions Inventing Abstraction, 1910–1925 and Abstract Generation: Now in Print, the PopRally committee has been collecting hundreds of submissions of one-minute abstract videos created by the public. They focus into the ways that abstraction inspires artists, designers, and anyone observing the peripheries of their own daily life. The captured imagery, ranging from the bizarre to the contemplative, is made from small observations in nature, flowing psychedelic mutations, and digitally imagined spaces.
Photos: ©PopRally - All rights reserved

more on: http://vimeo.com/groups/poprallyabstract/videos/62892724
and on: http://www.moma.org/visit/calendar/events/17914

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Professional Member of AIAP
Italian Association of Visual and Communication Design