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gnirps, remmus, llaf, retniw… gnirps

Moma Pop Rally

Moma Pop Rallymoma_poprallyMoma Pop Rally

gnirps, remmus, llaf, retniw… gnirps

A 1 minute video for Moma PopRally Interactive Event, New York, April 7, 2013, 8:30 pm–11:30 pm
My video explores the concept of passing (and returning) of time, symbolized by the rotating shapes and by the changing colors of the background. Time seems to be circular, but it's a conventional way of think. This is why I choose a title spelled backwards, and why the "sunburst" rotates anticlockwise (while the round shape rotates clockwise).

In conjunction with the exhibitions Inventing Abstraction, 1910–1925 and Abstract Generation: Now in Print, the PopRally committee has been collecting hundreds of submissions of one-minute abstract videos created by the public. They focus into the ways that abstraction inspires artists, designers, and anyone observing the peripheries of their own daily life. The captured imagery, ranging from the bizarre to the contemplative, is made from small observations in nature, flowing psychedelic mutations, and digitally imagined spaces.
Photos: ©PopRally - All rights reserved

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Italian Association of Visual and Communication Design