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VICEVERSA VS VICEVERSA

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VICEVERSA VS. VICEVERSA

How listing my feelings has helped me to go through these first days of our 5 (just five? it was five, at the beginning... now it's seven, or eight?)-week lockdown. Yes, this is just another quarantine project.

Having my ups and downs comes naturally to me. Under quarantine these feelings have intensified, becoming both more recurrent and stronger. Even more so after 30 days (was it really only 30?). I immediately started listing my feelings and my moods. Then I wanted to find a way to keep track of the days during this emotional storm.

As I designer, I mostly design posters. So here there’s my VICEVERSA VS. VICEVERSA series. Each poster makes sense however you look at it. Things can be seen from both points of view, there is never only one (single) truth. However I feel and react to things is fine and I simply need to accept this. Feeling angry, enthusiastic, exhausted, devastated is fine. No exceptions. Feeling productive or completely out of energy is fine. Missing friends and family is fine and so are missing my daily habits and personal space. Going to live (virtual) conferences is fine, and switching off all devices is also absolutely fine.

A simple, organized (and perhaps even pleasing) layout, divided into 2 opposing parts that fade into each other (the life "before" VS the life "now"). The pale, spring colors contrast to the theme of the project. Typography is neutral (I deliberately chose to use Helvetica): to understand the project you have to read it carefully, you have to commit yourself.

Each half contains a title (SPRING (?) 2020 VS THE REST OF OUR LIVES and OUR LIVES IN 2020 VS THE REST OF SPRING) a subtitle (SELF ISOLATION ANTI-SOCIAL CLUB. NON-STOP 2-PERSON PARTY / LIVE FROM MY KITCHEN / BEDROOM / LIVING ROOM / BALCONY and ALL TOGETHER SOCIAL PARTY. MASKS DOWN / HUG ME / HOLD ME CLOSE STAY AT HOME BUT ONLY IF YOU WANT TO).

in the middle: two titles, which explain the theme of the poster (such as I do / I don't - I feel / I don't feel - I miss / I don't miss ...). Then the list, made of adjectives, verbs or short sentences. The list does not change from whichever side you read the poster. What changes is the point of view. It is not uncommon to experience opposite feelings one after the other. Living them as positive or negative emotions depends on the point of view, on the approach, on the "versus" of reading.

The apparent visual order is disturbed and interrupted by aggressive, annoying, black forms. They cover and hide. They translate the theme of the list and the purpose of the project into an image: try to dispel all the doubts and fears that grip us these days.

Full list of posters (constantly updated) on my instagram page I hope my project will help other people accept their feelings and reactions, no matter how constructive or disruptive these are.

If you want to share my project, please use #viceversavs and tag me!

 

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Professional Member of AIAP
Italian Association of Visual and Communication Design