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BattaBox

BattaBox - Original Nigeria BattaBox - Original Nigeria BattaBox - Original Nigeria BattaBox - Original Nigeria BattaBox - Original Nigeria BattaBox - Original Nigeria BattaBox - Original Nigeria

BattaBox
Original Nigeria

BattaBox is Nigeria’s most exciting and original news & entertainment online video channel.
Based in Lagos, the capital of Nollywood, its team of presenters report on Nigerian news, video features, interviews...
BattaBox is also a community of people from across the world who want a better Nigeria built by Nigerians.

The aim of logo redesign is to turn its "tribal" style in a clearer and professional logo.
It has to be flexible and adaptable to many different applications (social media, website, videos, mobile apps, etc)
which is why the logo has 2 versions (1 horizontal and 1 vertical), but also playful and vibrant
- a logo that represents the nature of the Nigerian character and provides a feeling of belonging to the "tribe" or community.

I designed a very well-structured and visually "rich" identity by matching several modern and defined elements.
First of all, the lettering, a sans serif with a very strong style.
Its diagonal, incisive cuts are reminiscent of woodcuts and african art, but in a very contemporary way.

Then, 3 anthropomorphic symbols, based on the shape of a "Batta" (or "Talking Drum")
are transformed in 3 different characters (an old/ wise man, a cool young woman, a cool young man).

I then use gradients, mixing colours to represent the vibrancy of Nigerian cultures.
The whole identity has been developed around the concept of "dancing" boxes, to be composed and moved
in many different ways, depending on the application needed.

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© Doretta Rinaldi 2016 - p.iva 02496210416 - cf rnldtt81e44l366m