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Dotted Why

 
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DOTTED WHY

One location, two souls, two restaurants, the same attention to quality. Vintage, providing healthy and traditional food at lunchtime (2day2why), informal, experimental, fashion and “technicolor” in the nighttime (why casual dinner). Designing the walls and windows’ decorations I created a sort of dialogue, a link between these two different ways of “thinking about food” hosted in the same place (I also designed the corporate identity of both restaurants).

I invented a simple, striped, geometric decoration based on circles (the two logos have the same round form), using black and white vinyl, both in matt and glossy finishes.

The daylight makes the white stripes disappear and the whole decoration less invasive while at dinnertime, when the led-lights are switched on, the white glossy vinyl reflects the strong vibrant colors (thanks also to the waved wall at the back of the main room) amplifying the impact of the architectural design.

 

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