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OOM rebranding

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ORGANISATIE OUDE MUZIEK, UTRECHT

Rebranding project.
Visual identity for one of European's most important and appreciated Early Music Festival.

The aim of the rebranding project was to give order to the system of logos as well as to the corporate
and promotional identities without loosing its inner soul, keeping the flag and the golden yellow as main colour.
I worked on the basic shape introducing new proportions (golden rectangle), created a bright and vivid
colour palette that matches nice with corporate yellow (shades of pink and burgundy), introduced
a new sans serif corporate font (ARS Maquette) and, last but not least, creating a "font palette"
matching them with the corporate font.

Next steps: website design, concept and design of brochures (Seizoen and Festival),
TOM Magazine concept and layout, Oude Muziek Festival 2017 lettering and image.

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