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Beata Viscera/ Monteverdi Pop

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Cantar Lontano @ SetUp 2015

Which role does technology play in how we experience art, perceive and enjoy music? 
Can we consider the ringing of a telephone forgotten on during a show a disturbing element or it simply represents the eruption of everyday life even within an artistic performance?

Beata Viscera,
performance and talk @SetUp 2015 Indipendent art fair, Autostazione, Bologna.
Monteverdi Pop, photo exhibition and performance @Ratti Boutique, Bologna.

What does it mean in the twenty-first century to make music? What can actually be called music, what art? Can we bring together and combine tradition and modernity, the music of the 1600s and the sounds of an electronic device electronic, to create a real, technological orchestra ?

These are the questions that M° Marco Mencoboni tries to answer with the performance Beata Viscera, conducing a Smarthphone and Device Orchestra and mixing the ringing phones with the Gregorian chant.

The graphics are strong and colorful, as the photo by Lorenzo Franzi look like, all exposed in the exhibition Monteverdi Pop.
I wanted to create a techno-pop layout, with a free interpretation and mix of the beautiful Lorenzo’s pictures, sealing the visuals with two different monograms made mixing, rotating and marging type and shapes.

What I did: art direction, concept & exhibition graphics.
More on: Cantar Lontano - lorenzofranzi.com

 

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