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Rusticola, but not “rustic”, as the name might suggest. It refers to a small species of bird with a long, pointy beak, but also to a stylish restaurant hosted in a restructured country house between the hills of Marche Region, with an experimental kind of cusine unusual for that area.
I took inspiration from 1920’s and 1930’s art and design, using plenty of colors and patterns, designing a geometric vintage lettering inspired to Bauhaus studies, that I used in the logo and in the 3d aluminum sign.
Thanks to the illumination and the thickness, letters provide strong shapes on the wall, increasing both the geometry and the pathos.
I also invented three characters that customize the corporate identity as well as the aluminum panels which decorate the walls of the two main rooms (the orange and the lilac ones).
They represented Antonio (the cook), Flaviana (the owner) and the Rusticola (the bird). Unfortunately this restaurant is no longer, there’s a pizzeria at its place… That’s life!