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(Why goes to the kindergarten)
It’s a summer serie of events which mix music and food. Why restaurant moves to the amazing location of the Ostello Asilo Ricci's garden to arrange a super tasty happy hour for people waiting for the concerts in these hot summer nights of June and July. The venue, that now hosts a hostel and a music accademy, was originally a kindergarten and primary school. The hostel conserves these cool origins in its name (asilo is the italian word for kindergarten).
According to that interesting past I designed the logotype as a sort of illustrated spelling-book. All the communication stuffs mix white and bright colours, always to underline the origins of the Ostello, no matter if all the concerts begin after dark. I wanted to create something playful but fascinating, as all the materials designed for Why Casual dinner restaurant seem to be.
photo: courtesy Fabrizio Centioni